The U.K., made up of England, Scotland, Wales and Northern Ireland, is an island nation in northwestern Europe. England – birthplace of Shakespeare and The Beatles – is home to the capital, London, a globally influential centre of finance and culture. England is also site of neolithic Stonehenge, Bath’s Roman spa and centuries-old universities at Oxford and Cambridge.
England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
Rich in tradition, complex in culture and endlessly diverse… it’s partly down to its unique constitution that the UK is such an endlessly fascinating place to discover.
It’s about unearthing a mixture of iconic sights and hidden gems, ticking famous landmarks off your bucket-list one day and stumbling across a quirky local museum the next.
From its rugged coastline studded with gold sand beaches and secret coves, to rolling countryside dotted with patchwork fields and crops of ancient woodland, to vertiginous peaks set above glistening meres and heather-clad moors, via kitschy seaside resorts, pretty-as-a-postcard villages and handsome market towns, there’s no shortage of places to visit in the United Kingdom.