Indian travellers to Australia have demonstrated that spending on quality travel experiences is no constraint. As India moved up the rankings to be the 8th largest source market for inbound arrivals into Australia, spends by Indian travellers in Australia have reached an all-time high. For the year ending June 2015, visitor expenditure out of India crossed AUD 1 billion mark registering a record growth of 39%. India has also improved its ranking to become the 10th largest market for spend into Australia. For the quarter ending June 2015, India recorded visitor expenditure growth of 40%.
Nishant Kashikar, Country Manager, India & Gulf, Tourism Australia, said, “The last fiscal (July-June) has been the best year for us with the highest ever growth in arrivals and spends. We see a shift in visitor profile from India, with a growing share of holiday visitation out of the overall leisure segment. Rising destination awareness and an increased aspiration to visit Australia have facilitated a surge in arrivals and spend by Indian travelers. Our core objective for the current year is to strengthen our ties with key distribution and airline partners to sustain the growth of tourist arrivals and spend from India.”
Tourism Australia recently launched a tactical driven media campaign in association with its key distribution and airline partners in the primary markets of Mumbai, Delhi and Bangalore through the successful and established platform of ‘There’s Nothing like Australia’. The campaign aims at enticing travel to Australia through attractive offers by travel partners including Kesari Tours, Vacations Exotica, MakeMyTrip.com, Yatra.com and TUI. With the campaign featuring travel packages starting at Rs 119,000, a high proportion of Indian travellers are expected to be Australia bound for the year-end holiday season. Tourism Australia has also collaborated with India’s national carrier, Air India, giving flyers a chance to travel to Australia at exciting fares starting from Rs 58,000 onwards. The offer lasts until September 30, 2015 and is valid for travel till October 31, 2015, subject to applicable terms and conditions.
Australia has witnessed a continued growth trajectory in tourist arrivals from India. For the year ended June 2015, 220,000 Indian travellers visited Australia which is an increase of 19% for the same period the previous year. For the six months to June, Australia received 122,900 visitors from India, a 24% increase relative to the same period of the previous year. For the year ended June 2015, the average expenditure for Indian tourists in Australia was AUD 4,750. (Source-Travel Biz Monitor))